In such a competitive marketplace, the priority on most businesses' list is to secure their share of customers. And for some, it stops there. But is that enough?
Surely the aim should not only be to grow your customer base, and the secure return business, but also to make that customer an ambassador for your business.
This can be achieved in several ways; outstanding customer service and superior products are a great start, but there's still more you can do. You have to make the customer believe in your brand. And that can be done by becoming a socially and environmentally responsible organisation.
Consumer Research
The Queensland government tells us that 'ecofriendly makes business sense', and research reveals that most consumers will pay more, or go out their way, to buy from environmentally conscious organisations.
According to the Queensland government, "promoting your environmentally friendly methods can set your business apart from your competitors and attract new customers who want to buy products and services from an environmentally friendly business".
And probably the best way to become such a business, is to adopt an ISO 14001 environmental management system.
Reduce Your Impact
Globally recognised, ISO 14001 puts the environment right at the heart of your organisation, helping to minimise your business's impact on the environment - and the climate - by reducing your use of natural resources; minimising waste and setting environmental targets.
As well as 'doing the right thing', there are huge benefits to be had, including cost savings, improved staff motivation, improved reputation, better compliance with legislation, and greater customer satisfaction.
For expert help implementing an environmental management system in Queensland, it's best to talk to the experts. While off the shelf solutions are offered online, the one-size-fits-all approach is not recommended - especially if you wish to gain ISO 14001 certification.
Accreditation entitles you to use the ISO 14001 benchmark on all your packaging and marketing materials, showing unequivocally that you have achieved that environmental status.
Surely the aim should not only be to grow your customer base, and the secure return business, but also to make that customer an ambassador for your business.
This can be achieved in several ways; outstanding customer service and superior products are a great start, but there's still more you can do. You have to make the customer believe in your brand. And that can be done by becoming a socially and environmentally responsible organisation.
Consumer Research
The Queensland government tells us that 'ecofriendly makes business sense', and research reveals that most consumers will pay more, or go out their way, to buy from environmentally conscious organisations.
According to the Queensland government, "promoting your environmentally friendly methods can set your business apart from your competitors and attract new customers who want to buy products and services from an environmentally friendly business".
And probably the best way to become such a business, is to adopt an ISO 14001 environmental management system.
Reduce Your Impact
Globally recognised, ISO 14001 puts the environment right at the heart of your organisation, helping to minimise your business's impact on the environment - and the climate - by reducing your use of natural resources; minimising waste and setting environmental targets.
As well as 'doing the right thing', there are huge benefits to be had, including cost savings, improved staff motivation, improved reputation, better compliance with legislation, and greater customer satisfaction.
For expert help implementing an environmental management system in Queensland, it's best to talk to the experts. While off the shelf solutions are offered online, the one-size-fits-all approach is not recommended - especially if you wish to gain ISO 14001 certification.
Accreditation entitles you to use the ISO 14001 benchmark on all your packaging and marketing materials, showing unequivocally that you have achieved that environmental status.
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