And the lesson for today is: Don't underestimate your customers' expectations or insult their intelligence! Some manufacturers and retailers think they can sell low-quality products and nobody will notice. That's a myth!
As a business owner, the most important thing you can do is work out exactly what your customers want. And I guarantee one of the things they want is quality. If you don't deliver they will take their hard-earned cash elsewhere.
Retaining Customers
Smart business owners know the best way to retain customers and attract more, is to implement quality management system Queensland.
Research reveals that the five things your customers expect are good quality, value-for-money, great customer service, reliability and hassle-free transactions. Are you delivering all that to your customers? If you're not you should consider implementing Quality Management System ISO 9001.
Let's run through those five points individually.
Good Quality
The definition of quality is ' the standard of something when measured against things of a similar kind; the degree of excellence of something'. Your customers expect the product to be safe, fit for purpose and long-lasting.
Value-for-Money
How do your prices compare with your competitors? Remember, you don't have to be the cheapest. If your product is better quality than your competitors', many customers will pay more, so long as they perceive it to be good value.
Great Customer Service
Do you go above and beyond for your customers? Are your staff members well informed about your products? Do your customers always receive a warm welcome? It's the simplest things that really count: good manners, a helping hand, a cup of coffee or carrying the box to the car.
Reliability
This is about delivering what you promise. To become a trusted and authoritative brand you need to do what you say you're going to do. Source that hard-to-get product and phone the customer when it arrives. Honour your opening hours.
Hassle Free Transactions
That ones self-explanatory, and should be part of your customer service.
Quality Management System ISO 9001 is not just about the physical quality of your products; it's about everything you do in your organisation. It's a mindset, a culture and it could be the key to your success.
